I Home Gallery I Marketing I Bio I Contact I
Strategic Marketing and Design
Joe Skopek is a marketing and design expert with a proven track record in leveraging cutting-edge technologies, compelling design and AI-driven strategies.
With deep expertise across Apparel, eCommerce, Technology, EcoTech, and Entertainment, Joe excels at crafting data-driven, personalized marketing campaigns that drive engagement and conversion. His innovative approach integrates the latest in digital transformation, leveraging machine learning and automation to deliver scalable, impactful results across the creative and production domains.
eCommerce: Developed and executed strategic social media and eBlast marketing campaigns for Tacit Knowledge’s BiggEye eCommerce dashboard. These campaigns highlighted the tool’s capabilities and positioned it as essential for tracking the pulse of eCommerce, effectively showcasing Tacit Knowledge's engineering expertise.
eCommerce: Orchestrated a targeted eBlast campaign alongside a two-page trade magazine spread to support Newgistics' unique value proposition: turning returns into returning customers. Engaging, on-brand infographics were created to clarify the technical aspects of the process for the eCommerce audience.
eCommerce: Created Brand Narrative marketing campaign leveraging Web, Social and Print for Tacit Knowledge's new eCommerce application performance testing. The custom imagery conveys the "800lb Gorilla in the room" versus the peace of mind TK brings. The system was designed for the holiday shopping season rush using real world scales of data throughput including orders, categories, products, and users.
eCommerce: Executed targeted customer journey mapping campaigns in support of Newgistics unique value proposition: turning returns into returning customers. Eye-catching info graphics were developed to simplify the technical aspects of the process for the eCommerce clientele.
eCommerce: Developed brand style guide, layouts and messaging for Newgistics marketing website. Targeted specifically at medium to large enterprise clients within B2B and B2B2C target audience to coinside with launch of new branding initiatives.
Marketing: Created targeted marketing website and social media campaign to support direct marketing field test of new Gristmill Distillers house brands. Increased volume sales through B2B push during regional whiskey promotion with A/B eblast follow up.
Marketing: Developed a turn-key Online Dating app based on the innovative 'Double-Dutch' dating concept, which integrates unique matchmaking algorithms and interactive features designed to enhance user experience and engagement. Designed and launched a targeted marketing website to support the initial promotion of the app within the community, attract early adopters and drive traffic.
Marketing: Researched and created strategic marketing plan, branding, website and style guide for personalized luxury-travel guides focused on the Italian tourism market.
Marketing: Researched and created strategic marketing plan, branding and style guide for discount self-guided travel focused on the Italian budget tourism market.
Marketing: Working in collaboration with HCMI created pro-bono Web, eBlast and Print campaign for Cure Search childhood cancer nonprofit. The marketing focused on better, less toxic treatments provided by Cure Search.
